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This site had the following in the web page, "SELLING BOOKS TO MAD MEN on AMC." Our analyzers noticed that the web site stated " The producers required that all the books were historically correct, tied specifically to the year." The Website also stated " Portrayed in the show and in like new condition. Every year we sold them boxes of books published in the year they were filming. This arrangement led us on many fun and interesting adventures to locate books for them. For example, the opening shot for season six shows Don Draper reading a. Paperback copy of DANTE S INFERNO sitting on the beach in Hawaii." The website's header had bookstore as the most important keyword. It was followed by book search, bookshop, and online bookstore which isn't as ranked as highly as bookstore. The next words the site uses is books. book was also included and could not be understood by search engines.